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IHOP Promotes Burgers by ‘Changing’ Name to IHOb

IHOP Promotes Burgers by ‘Changing’ Name to IHOb

IHOP has new burger offerings, and in order to promote those offerings, it is pretending to change its name to IHOb in a marketing campaign. They officially changed their Twitter handle to @IHOb and wiped the @IHOP Twitter clean, leaving ...

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