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Home / Entertainment News / WHOA: Burberry Apologizes for Hoodie with Noose Around its Neck

WHOA: Burberry Apologizes for Hoodie with Noose Around its Neck

A sweatshirt presented in Burberry’s London Fashion Week show Sunday that featured an apparent noose around the neckline has been removed from its newest line, according to the company’s CEO.

“We are deeply sorry for the distress caused by one of the products that featured in our [Autumn/Winter] 2019 runway collection Tempest,” Marco Gobbetti said in a statement.

Gobbetti added that the hoodie has been pulled from the collection, and all images featuring it have been removed from Burberry’s site.

“Though the design was inspired by the marine theme that ran throughout the collection, it was insensitive and we made a mistake,” he said.

Riccardo Tisci, Burberry’s chief creative officer who designed the show, also apologized.

“I am so deeply sorry for the distress that has been caused as a result of one of the pieces in my show on Sunday,” Tisci said in a statement. “While the design was inspired by a nautical theme, I realize that it was insensitive. It was never my intention to upset anyone. … I will make sure that this does not happen again.”

The description of Burberry’s Tempest line posted on the company’s website says the pieces drew “inspiration from the contrasts in British culture and weather.” But the description doesn’t mention the sea or a nautical theme.

Liz Kennedy, who was in the Tempest show, posted pictures of the sweatshirt on Instagram on Sunday, saying she raised concerns about the sweatshirt after leaving “my fitting extremely triggered after seeing this look.”

“Suicide is not fashion. It is not glamorous nor edgy,” Kennedy wrote. “Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck.”

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