Celebs are chiming in and asking the black community to boycott Gucci following their blackface design.
On Thursday, we reported that Gucci was catching major fire for releasing a turtleneck that featured a piece that came over the mouth with a cut out of red lips. The image depicts red that of blackface and has since been removed from their stores, websites and inventory.
Prada was also involved in a tone-deaf design after they released a purse accessory that featured a monkey with oversized bright red lips.
A $890 “sweater” presumably inspired by Ralph Northam’s yearbook.
And while Gucci was quick to remove the “sweater” from their store and apologize publicly for their blackface-esque blunder, some were quick to forgive and forget, while others weren’t having it.
Most notably, self-professed “7-figure a year customer” T.I., who took to Instagram to not only tear Gucci a new a hole, but to announce his plans to boycott the brand entirely, effective immediately.
In a picture captioned “THIS IS THE AGENDA!!!”, he laid out a call to action consisting of the following steps:
1. Stop buying Gucci for the next 3 months.
2. If you own anything Gucci, do not wear it!
3. Share with your network!
Rapper Soulja Boy, whose forehead has spent his recent resurgence rocking a Gucci headband like it’s Deray McKesson’s blue vest, opined on the matter as well