50 Cent and Starz agree on a four-year overall deal that could be worth $150 million.
Variety exclusively reports that 50, born Curtis Jackson, has signed a four-year deal with Starz, which will cover the development of scripted and unscripted projects through his G-Unit Film & Television company.
The deal said to be worth as much as $150 million, “includes a three-series commitment, the addition of a dedicated development executive, and a discretionary fund for use in developing G-Unit projects."
It sounds like a 360-degree deal of sorts, offering Fiddy not only access to Starz, but to corporate parent Lionsgate, as well as “input into the merchandising and licensing of brands and content developed by G-Unit.
Jackson’s series Power has been a juggernaut for the network; it remains the most watched original series in Starz history. Variety reports that Jackson and G-Unit already have two new projects in active development at Starz —Black Mafia Family about Big Meech Flenory and the BMF, and Vanguard, about an ex-Navy SEAL forced to return home to face his gangster beginnings.