Kylie Jenner is joining her sister Kendall Jenner and brother in law Kanye West as a new ambassador for athletic brand Adidas.
The 21-year-old mogul announced the partnership via an Instagram Story of her wearing a pair of Adidas Original Sneakers with the caption, “So excited to announce that I am officially an #adidas_Ambassador #createdwithadidas @adidasoriginals.”
In recent weeks, Kylie’s been posting photos of herself sporting the iconic Adidas Falcon. According to Sneaker News, a new colorway of the ‘90s-inspired sneaker is set to drop in coming weeks, so it’s safe to assume that Kylie will somehow be involved in the rollout. Adidas confirmed as much in a statement, per People: “As a life-long fan of the brand, Kylie embodies the bold spirit of Falcon and we are pleased to announce her as the face of the campaign.”
Of course, this isn’t Kylie’s first foray into the sneaker game. The makeup mogul previously worked with Puma, which People adds, reportedly caused tension between her and Kanye, who is the mastermind behind Adidas’s Yeezy line. “1000% there will never be a Kylie Puma anything,” Kanye tweeted in 2016, which has since been deleted. (“That’s on my family! 1000% Kylie is on Yeezy team!!! Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!” Kanye added.)