Target is apologizing to offended customers after shoppers began slamming the retailer for offering “Baby Daddy” greeting cards ahead of Father’s Day, and after one Twitter user calling them “an insult to black fathers and a slap in the face to the African-American community as a whole."
“We want all guests to feel welcomed and respected when they shop at Target,” Joshua Thomas, a spokesperson for Target, shared in a statement to Fox News. “We were made aware of some concerns about this card last week and are working with our vendor to have it removed from Target stores.
“We appreciate the feedback and apologize. It’s never our intent to offend any of our guests with the products we sell.”
Target’s “Baby Daddy" cards first gained attention as early as May 31, when a shopper named Takeisha Saunders shared an image of the card to Facebook, claiming it was the only card the superstore offered featuring a black couple.
“You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father’s Day card that featured a black couple!!!!!!" wrote Saunders, who confirmed to Fox News she found the card at a Target location in Rockwall, Texas.
A commenter on Saunders’ post later pointed out that the inside of the card did in fact use the words “husband" and “father," as well as a greeting reading “Happy Father’s Day," but Saunders said it doesn’t excuse the “Baby Daddy" text on the front.
“Ran it past the hubs and he would have been upset simply because of what the term generally means in our culture," Saunders wrote. “It’s not sweet or nice. It’s a term used to describe a deadbeat or absent parent.
“Yeah it’s sweet on the inside but whomever created this card doesn’t know what it means," she added of the card, which she said was produced by the American Greetings Corporation, and therefore not an exclusive item to Target.