Wycon Cosmetics is under fire for naming a black nail polish shade ‘Thick as a N*gga.’
While H&M is still receiving backlash for putting a little black boy in a Coolest Monkey in the Jungle t-shirt, another European company is under fire for using culturally insensitive (to put it mildly) language in its marketing of a nail polish.
Wycon Cosmetics, which at first glance at their website appears to be a fun, colorful beauty brand selling makeup, nail polish, and beauty accessories, decided to name the deepest shade in its new line of gel nail polishes “Thick as a Nigga.” Like they seriously actually did that. Mind you taking a scroll through their @wycon_cosmetics account, you’ll be pressed to see any representation of people of color (save for a selfie repost of a Wycon customer in a collage image posted on January 5th) but of course hip-hop culture is up for grabs when it comes to the naming of product shades for the brand who also uses names like “Drop it Like It’s Hot” and “Bootylicious.”
According to Forbes, Italian beauty vlogger Loretta Grace was one of the first to call out the brand for the distasteful name.
Wycon defends naming their ‘Thick as a N*gga’ polish, arguing that many of their polishes are inspired by hip-hop such as ‘Bootylicious’ and ‘Candy Shop.’
The company says ‘Thick as a N*gga’ is inspired by a DBangz song called “Thick N*ggas and Anime Tiddies.”
Quite frankly, we don’t care what the name is inspired by — it’s inappropriate. Especially for a brand that doesn’t even create foundation to accommodate the darker skin tones of the people from the culture their products are so heavily ‘inspired’ by.