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H&M Hires Diversity Leader After Backlash Over ‘Coolest Monkey In The Jungle’ Hoodie

H&M has hired a diversity manager following the cries of racism from users on social media, protests and store closings after the clothing company released an advertisment featuring a black boy wearing a “coolest monkey in the jungle” hoodie.

The clothing company announced on its social media accounts that they have appointed company insider Annie Wu as “Global Leader for Diversity and Inclusiveness” for H&M group:

“The recent incident was entirely unintentional, but it demonstrates so clearly how big our responsibility is as a global brand.Our commitment to addressing diversity and inclusiveness is genuine, therefore we have appointed a global leader, in this area, to drive our work forward.”

Details of her responsibilities for her new role was not shared. However, it was reported that she will also keep her job as the company’s global manager for employee relations, according to a company spokeswoman.

Hopefully having a diversity leader on their team can help the company fully understand what works best for all people. And use this experience as a major learning lesson.

The parents of the boy in the photo where forced to leave their home in Sweden for security reasons.

“I respect other people’s opinion on the issue. I know racism exists, but does the shirt to me speak racism? No it doesn’t,” Terry Mango, the boy’s mother,told BBC Outside Source.

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