J. Crew is being attacked on Twitter for a photo featuring a black model with “irresponsibly styled” natural hair.
The photo on J. Crew’s website shows a model with a “messy bun” wearing a sweater-dress. Atlanta-based makeup artist Dae Louise took issue with the styling of the model’s hair and tweeted out, “J.Crew…girl…ya’ll wrong,” which has since gone viral with over 10,000 retweets and 400 comments.
The responses have mostly agreed with Louise that the hairstylist simply didn’t understand how to style black hair.
Others, meanwhile, have defended the brand, saying that all of J. Crew’s models are sporting the same “messy” look. Some users even posted photos of other women in J. Crew catalogues with similar hair style.
Even still, those angered by the untidy bun have argued that, just because the white model’s tousled look works, it doesn’t mean the same aesthetic can be achieved on textured hair.