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Nike Launches Hijab for Female Muslim Athletes

Nike has taken another step into the lucrative Islamic clothing market by unveiling a hijab designed for female Muslim athletes.

Nike-Hijab

The product, which has been in development for a year, was tested by athletes including figure skater Zahra Lari.

The pull-on hijab is made of light, stretchy fabric that includes tiny holes for breathability and an elongated back so it will not come untucked. It will come in three colours: black, grey and obsidian and goes on sale in 2018.

Lari, a hopeful for the Winter Olympics next year in Pyeongchang, South Korea, posted photos of herself wearing the hijab on her Instagram page. Lari is from Abu Dhabi and represents the United Arab Emirates.

“Can’t believe this is finally here!!” she wrote.

The launch was also welcomed on social media.

But some users argued the company was not doing anything particularly groundbreaking.

The Nike Pro Hijab is set for release in spring 2018.

Nike released the official unveiling of the Pro Hijab in a controversial ad in the Middle East aimed at women pursuing their athletic dreams. Check out the ad below:

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