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Willow Smith Lands Her First Chanel Campaign

Willow Smith is the latest cool celebrity teen to score a major high-fashion ad campaign this year. The 15-year-old celebrity offspring was recruited by Karl Lagerfeld to be the face of Chanel’s fall 2016 eyewear campaign.


Chanel rolled out a black and white imagery and a compelling 15-second video, encompasses both sun and optical eyewear. In the video, she rocks and sways to indie artist NAO’s song “Apple Cherry,” swathed in Chanel jewels from the house’s fall 2016 ready-to-wear collection.

CHANEL Eyewear FW 2016 17 ad campaign picture by Karl Lagerfeld 4

“A multifaceted artist, writer-composer-singer, and actress, Willow Smith is the embodiment of her generation’s spirit. Her youth and energy charmed Karl Lagerfeld who has invited her to join the family of Chanel muses.

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