Chicago Bulls star player Jimmy Butler will cross another milestone as a mainstream endorser Wednesday when his first Jordan Brand shoe is released nationwide.
A little more than week after Butler checked off his first national TV ad by appearing in a spot for Mountain Dew, the Bulls star showed off the Air Jordan XX9 Low PE Saturday in a limited debut at the 32 South State store in Chicago.
The shoes, priced at $190, features the Jumpman logo and Butler’s own symbol on the tongues, FlightSpeed technology and a one-piece performance woven upper. Butler’s logo consists of a basket formed by his initials, “JB,” and draws inspiration from his nickname “Jimmy Buckets.” The lone star at the top of the basket is a nod to Butler’s home state of Texas.
Butler famously left Adidas — and reportedly 75 percent more money on the table — to sign on with Michael Jordan’s Nike imprint in June. The Bulls guard told GQ at the time that he was having problems with his footing in playing Adidas.
“I’m not bashing Adidas at all,” he said, “but I got turf toe one year and rolled my ankles a few times. That’s never happened, whenever I was at Marquette with Jordan or before that, with Nike. So I thought maybe I should go back to that shoe. And then Jordan picked me up.”
Butler has worn Jordan’s PE line with his own logo in games, as well as customized “Marquette” shoes he wore in honor of his alma mater against the Milwaukee Bucks in January, but none were available to buy.