It’s part of Nike’s recent push to establish Jordan as its own entity and maximize the brand’s untapped potential, and what better place to set up shop than in the city where Michael Jordan made a name for himself?
The latest Jordan-only store, which joins Flight 23 locations in New York and Las Vegas, will hold its grand opening this Saturday, October 24. The multi-level location is named after its address, 32 S. State St, and features a 1,800-square-foot ground floor that’s been packed to the brim with exclusive Jordan product, reports the Chicago Tribune.
Some people started lining up as early as Monday and some came from as far away as Las Vegas and Baltimore.
They don’t know exactly what they’ll find inside, but they’re pumped.
“From what I’m hearing, there’s going to be shoes worth thousands of dollars,” said one fan.
No word if Jordan will actually make an appearance at the opening.