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Alicia Keys Is Levi’s Newest Face

Looks like Levi has unveiled a new women’s denim collection on Tuesday that features a range of styles for different body types, including skinny cuts, shaping styles and curvy fits.

Alicai-Keys

The retailer is pushing the line, which will be in stores on Wednesday, with ads featuring Alicia Keys and other female musicians.

The new collection is said to be a result of two years of research, according to the New York Times, and will feature material flexibility that’s almost comparable to those found in yoga pants: “The one comment that came up in every interview was that fabric and feeling is now as important as fit,” Karyn Hillman, the chief product officer at Levi Strauss & Company, told the Times.

Actually I’m a BIG fan of Levi’s, so I think this a really great idea….to use Alicia Keys in their marketing scheme.

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