Superstar couple Diddy & Cassie were spotted at MACY’s Herald Square for the launch of his new Sean John Fragrance ‘3 AM.’
n an interview with Style, Combs explained why he decided to get back into the fragrance game.
“A lot of people that were in the fragrance business before, they’re not here anymore, and that’s from the celebrity side and the brand side. Fragrance is an extremely hard business,” he said, adding that he re-entered the industry, “because the game needs me.”
3AM will be available beginning May 6 at macys.com for $55.
Combs also addressed his concept for the racy video in his Style interview.