Pop/R&B superstar Ariana Grande has signed on to endorse WAT-AAH, a company founded in 2008, who targets its product, bottled water, to kids and teens.
The company’s founder and CEO Rose Cameron said in a statement on Wednesday the company pursued a deal with the former Nickelodeon star because, “We truly needed a superstar that could get the word out very strongly to the kids and teens we’re after.”
Cameron also said the brand’s core target are kids from ages 6 to 13. Wat- AAH! has previously worked with Beyonce Knowles and with teenage R&B trio OMG Girlz.
“Living a healthy lifestyle is so important to me, and this is one of the reasons I chose to partner with Wat-AAH!,” Grande said in a statement.
“My fans are my everything, and because of this, I could only endorse something I believe in. Also, I love drinking water and I want to inspire my fans to do the same. Now as a partner in the company, I am excited to share Wat-AAH! with everyone!”